Mars Retail Group has shared new concept art for the M&M’s experiential store coming to Disney Springs at Walt Disney World.
According to the press release shared by Mars Retail Group, the M&M’s store will “celebrate the culture and spirit of the local community both in design and merchandise.”
The Disney Springs store, along with other upcoming M&M’s stores at the Mall of America and in Berlin, Germany, will include classic M&M’s store moments like the Wall of Chocolate, characters, and a personalization experience where guests can create their own M&M’s to take home. In addition, the new stores will have new interactive features designed to engage and share.
“Our aspiration will always be to bring the best of the M&M’s Brand experience to our consumers in each retail location,” said Patrick McIntyre, director of global retail at Mars Retail Group. “Our new stores are advancing in design and experience to create a true connection and commitment to place alongside exciting digital and analog moments. We are bringing the brand to life in an immersive way.”
Construction on the new Disney Springs location is expected to begin immediately with a grand opening date expected sometime this year.
To learn more about the M&M’s stores, visit MMS.com.
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