Walt Disney Company - Disney By The Numbers

Disney Imagineering

50,000 pieces of original art are preserved in the Imagineering Art department.

3,000 binders are in the Imagineering department, these binders contain all the show documentation and provide the details of every show, restaurant, shop, and
facility in every Disney Park.

100 patents in special effects, ride systems, interactive technology, live entertainment, fiber optics and Walt Disney Imagineering holds advanced audio systems.

18 theme parks and other sites have been designed by Imagineering

140 trades exist in the Walt Disney Imagineering department

Disney Television

52 million people are estimated to watch as Walt Disney World was introduced to the world during a 90 minute NBC special that aired on 10/29/1971.

10 ABC owned Television stations operate in the top markets nationwide.

37.5% Percentage Ownership of Non-Wholly Owned Cable property A%E channel

15 European households are now tuned into ESPN classic channel.

38 consecutive years of broadcasting the Annual Academy Awards happened on the February 26, 2005

10 year anniversary for ESPN was celebrated on April 4, 2005.

$19 million is the approximate dollars spent to acquire Capital Cities/ABC.

9 VHF, 1 UHF, 11 AM stations, 10 FM stations, the history channel, A&E Network, Lifetime TV, 1 publishing group including 85 trade journals, 18 shopping guides, 2 consumer magazines, 21 weeklies, and 7 daily newspapers were all part of the Capitol Cities/ABC deal in 1996.

29 seasons of “Disneyland” the 1-hour weekly television show aired fewer than 6 different titles.

50% Percentage Ownership of Non-Wholly Owned Cable property Lifetime Channel

39.6% Percentage Ownership of Non-Wholly Owned Cable property E! Entertainment Television

37.5% Percentage Ownership of Non-Wholly Owned Cable property The History Channel

228 affiliated stations are in ABC Television Network, which reach 99% of all US Television households.

100 countries can watch the Mickey Mouse Clubhouse Show on the Disney Channel.

6 million households in 26 European countries, airing over 800 live and as live sports events the newly acquired NASN network broadcasts each year.

25 million page views on ESPN.com each Mondays, which is up 52% percent from 2005.

12.8 million ABC and Disney shows have been downloaded in 1 year since they were put on iTunes.

51 ABC and Disney channel series shows have been made available in iTunes for download.

1.2 million unique visitors logged on to DisneyChannel.com (The most ever for the site.) within a 24-hour period after the Jan 20th premiere episode of High School Musical aired.

2 Emmys were won by High School Musical in 2006.

85 million people worldwide had seen High School Musical on multiple platforms as of December 2006.

62 movie titles in the Disney Channel Original Movie franchise have been presented on the Disney Channel.

18 million unique users per month hit the ESPN.com website, breaking the 20 million barrier in September and October of 2006, in part because of Monday Night Surround and college football content.

15 million homes now use ESPN360, which has provided more than 250 live events to its broadband subscribers, including exclusive college football games, since January 2005.

1,600 hours of news are aired per year of news are broadcasted by the ABC owned stations.

4 million unique users each month hit the ABC owned stations Internet websites collectively.

18 Daytime Emmy® Awards have been won by the show The View.

92 million cable subscribers for ESPN

91 million cable subscribers for ESPN2

62 million cable subscribers for ESPN Classic

51 million cable subscribers for ESPNEWS

89 million cable subscribers for Disney Channel

54 million cable subscribers for International Disney Channels

57 million cable subscribers for Toon Disney

92 million cable subscribers for Lifetime Television

51 million cable subscribers for Lifetime Movie Network

16 million cable subscribers for Lifetime Real Women

92 million cable subscribers for A&E channel

75 million cable subscribers for A&E International

91 million cable subscribers for ABC Family

91 million cable subscribers for History Channel

39 million cable subscribers for History Channel International

89 million cable subscribers for E! Entertainment Television

46 million cable subscribers for Jetix Europe

15 million cable subscribers for Jetix Latin America

53 million cable subscribers for SOAPnet

44 million cable subscribers for Style

39 million cable subscribers for Biography Channel

1.2 million copies of High School Musical were sold on the 1st week of its DVD release.

24 Mouseketeers made up the original Mickey Mouse Club when it aired in 1955

2009 ESPNU saw its household count triple to 66 million and its programming lineup continue to grow

2009 Disney launched Disney XD in 13 territories.

Disney Music

Disney Radio

Disney on Broadway

Lion King

Broadway

17,000 The number of hours spent by mask makers, sculptors, puppeteers, and artisans to build the animal characters for the original Broadway production. Director and designer Julie Taymor—who won Tonys for Best Direction of a Musical and Best Costume Design of a Musical for Lion King—along with puppet and mask designer Michael Curry hand sculpted and painted every prototype that appears in the opening number of the show.

3,000 The number of stalks of grass needed to maintain the Grasslands headdresses per production per year.

750 The pounds of silicone rubber used to make the show’s masks. However, each of the masks, individually, weigh very little. Mufasa’s mask weighs 11 ounces, Scar’s weights seven, and Sarabi’s weights four.

448 The number of Equity actors and stage managers employed by the Broadway company alone.

200 The total number of puppets used in The Lion King.

142 The number of people involved with the Broadway company’s daily production, including 51 cast members, 24 musicians, 19 wardrobe staff, 13 carpenters, nine electricians, six creative associates, five stage managers, four props people, three puppet craftspeople, three sound people, three make-up artists, two wig/hairdressers, two company managers, one child guardian, and one physical therapist.

52 The number of wildebeests in the show. There are also 39 hyenas, 15 gazelles (played by five actors), 14 lionnesses, three zebras, two elephants, two antelope, one rhinoceros, and one cheetah.

45 The number of pounds Pumbaa’s full costume weighs—making it the heaviest costume in the company. (Also the number of wigs used in the show.)

14 The height in feet of the “Circle of Life” giraffes. Actors climb 5-foot ladders to get inside the puppet, and mount the stilt legs.

8 The number of languages The Lion King has been translated into around the world.

6 The number of 1998 Tony Awards won by the Broadway show: Best Musical, Best Direction of a Musical for Julie Taymor, Best Choreography for Garth Fagan, Best Scenic Design of a Musical for Richard Hudson, Best Costume Design of a Musical for Taymor, Best Lighting Design of a Musical for Donald Holder. The show had earned 11 total nominations. (Six is also the number of indigenous languages spoken in the show.)

2 The number of Broadway theatres The Lion King has played, opening at the New Amsterdam November 13, 1997, and moving to the Minskoff June 13, 2006.

1 The status of the animated film that inspired it all. In 1994, Disney’s The Lion King was the highest-grossing release of all time.

Disney Merchandising

$5.8 billion in retail sales makes Mickey Mouse the leading Forbes list of most valuable character licensing for the year 2004.

170 million visitors per year make a visit to Disney stores worldwide.

25,000 SKU’s & 300 licenses are issued for the Disney Princess merchandise globally.

2.4 billion dollars account for the retail sales of the Disney Princess Franchise.

40,000 square feet of retail space at Disney’s New York Store makes it the world’s largest Disney Store. The store is later named “World of Disney”.

24,000 Mickey Mouse Club ears were sold per day at the height of the Mickey Mouse Club shows popularity.

250 million stamps were sold in less than a year, the Art of Disney U.S. postage stamps became the most successful stamps in nearly 10 years; the US Postal

Service honored Disney Consumer Products with its Industry Star Award in 2005.

$200 million in high-end and adult apparel have been sold featuring classic Disney characters since 2003 by Disney Consumer Products (DCP).

2,500,000 “Mouse Ears” hats are sold each year at Walt Disney World.

80 million Mickey ear hats have been sold to date as of 2009

1 million Golden Mickey Mouse ears were sold in 2009 to celebrate the 50th Anniversary of Disneyland park.

2,900,000 Disney character T-shirts sold at Walt Disney World each year.

98 percent awareness of the character Mickey Mouse has among children ages 3 to 11

70% of the Disney comics feature Mickey Mouse and his friends.

3 million Walt Disney records have been sold and Mickey regularly is in the Billboards top 40.

96% awareness with Moms of Kids, 94% awareness with Girls 9-11, 91% awareness with Girls 6-8 is what Tinker bell can offer.

$2.6 billion in box office revenue worldwide for Disney Princess animated films.

5 of the top six Disney video releases of all time are Disney Princess animated films.

4 of the 5 top direct-to-video premieres of all time are Disney Princess animated films.

24 million guests have seen Beauty and the Beast on Broadway.

10 million in worldwide circulation for the Disney Princess Magazines. Disney Princess Magazines also produces 30 editions available in 75 countries.

10 million units of Square Enix and Buena Vista games Kingdom of hearts series have been sold worldwide since its release.

30 countries and 25 languages is how many countries Baby Einstein have grown to be.

100 million readers are reached each month though books and magazines by Disney Publishing worldwide.

123 different books were published for the movie Pirates of the Caribbean: Dead Man’s Chest, the most ever for a live action film

1933 is when the first Mickey watch was sold

231 Disney Stores are in North America and operated by the Disney Company

109 Disney Stores are in Europe with a presence at over 350 locations worldwide

12.3 million Mickey Mouse Clubhouse and Handy Manny books have been sold globally

130 million Disney Princess books have been sold worldwide

42 million Cars books have been sold worldwide, as well as selling 150 million Cars die-cast vehicles have been sold as of 2009

500 Disney Digital Books are offered for many ages and reading levels.

1.7 million Cars lunch kits have been sold as of Feb 2011

3,700 companies are Disney Licensee for their consumer products as of 2010

4,800 companies are vendors to Disney Consumer products as of 2010

24,400 facilities are in Disney supply chain for consumer products as of 2010

175 miles of “Mouse Ears” hats are sold each year if they were laid end to end

Disney Media

7 different Disney On Ice shows currently touring to over 30 countries with 2200 performances each year, and is performed in 13 different languages every year.

40% of Disney On Ice attendance comes from International Regions.

274 children’s magazines and 120 million children’s books sold each year.

3.5 million Adults subscribe to Family Fun magazine. Family Fun Magazine is the nation’s largest family publication.

50% is the approximate percentage of all children’s magazines that are sold in the world by Disney.

1.2 million in circulation for Disney’s Adventure magazine annually which makes this highest circulating children’s magazine in the United States.

12 titles were launched by ESPN Books in 2006, more then 15 will be available in 2007.

50 million unique users to their 40 websites per month, this is what the Walt Disney Internet Group manages.

1 million web pages in its 1st year in operation by the WDIG (Walt Disney Internet Group), Also a first for a web property.

1995 1st Internet publishing system by WDIG

1996 1st Internet authentication/registration system by WDIG

1996 1st dynamic content architecture system by WDIG

1997 1st Internet infrastructure management systems by WDIG

2003 1st cached video delivery system

125,000 Disney Titles are downloaded the 1st week they are added to the iTunes store.

50th anniversary of Walt Disney Records was celebrated in 2006, marking its 11th consecutive year as the world’s number one children’s label.

12th anniversary on Broadway and 5,000 performances in 2006, Disney Theatrical Productions’ Beauty and the Beast is Broadway’s 6th longest-running musical of all time and one of the world’s most-seen musicals, seen in 14 countries by over 26 million people worldwide.

10th triumphant year on Broadway, Disney Theatrical Productions’ The Lion King has grossed almost $3 billion in box office revenue and has been seen by

over 39 million people worldwide.

27 different Disney On Ice productions since it first began in 1981.

7 different Disney On Ice shows currently touring in over 30 countries with 2,300 performances each year.

2 million characters have been created on Disney’s Virtual Magic Kingdom.

90 minutes is the average time a user spends in the Virtual magic Kingdom.

750,000 virtual prizes have been awarded to online guests who also visited the Virtual Magic Kingdom Booths at the actual parks in Florida or California.

2009 Disney Online averaged over 30 million unique visitors and over 140 million videos streamed per month, surpassing previous records set in 2008

2009 Disney Online averaged more traffic than any other kids & mom targeted site

2009 Disney Interactive shipped 4 million units of the High School Musical franchise and 2 million units of the Hannah Montana franchise. Lifetime shipments of

these franchises have reached 9 million units and 6 million units, respectively.

D23 Fan Club

Year of Million Dreams

Other Disney Company Details

527 tons of reusable materials were donated by the cast member and company back in 2003.

1949 acres of property is what has been used for the parks in California, Florida, Tokyo, Paris, and Hong Kong.

$1.5 million was donated to the Boys & Girls club to help rebuild the 16 clubs damaged in the Gulf Coast region.

$2.5 million was donated to the “Dream Dinner” fundraiser, which support the build of the MLK memorial.

80-Year Absence, the company announces the return of Oswald the Lucky Rabbit to The Walt Disney Company by agreement with NBC/Universal, the

company that had previously owned the rights to Oswald since his theatrical debut in 1927. Oswald was the first Disney character to appear on merchandise, including candy bars and a stencil set.

January 23, 2006 Team Disney Building Dedicated to Michael Eisner Disney President and CEO Bob Iger, Chairman of the Board Senator George Mitchell, the Board of Directors and hundreds of Disney employees gathered at The Walt Disney Studios to honor former CEO Michael Eisner at a dedication ceremony for Team Disney – The Michael D. Eisner Building.

17 itineraries for the Adventures by Disney now exists in 2007

800,000 fan letters were sent to Mickey Mouse in 1933 more then any other Hollywood star at that time.

2009 is the year that Sailor Mickey joined the Macy's Thanksgiving day parade

48.1-feet long is the length of Sailor Mickey Float ballon in the Macy's Thanksgiving day parade

33.6-feet wide is the width of Sailor Mickey Float ballon in the Macy's Thanksgiving day parade

60.9-feet tall is the height of Sailor Mickey Float ballon in the Macy's Thanksgiving day parade

14,750 cubic feet of helium will fill Sailor Mickey and keep him in the air

50 crew members hold Sailor Mickey as he floats in the Thanksgiving day parade

600 pounds is the gross weight of Sailor Mickey float in used in the Thanksgiving Day parade

2 hours are need to fill the Sailor Mickey Ballon

14,000 cubic feet of helium are needed to inflate Sailor Mickey

61 feet high, 33 feet wide and 48 feet long are the dimensions of Sailor Mickey ballon

5 English language learning centers have opened in Shanghai since the launch of Disney English in China in 2008

3,254,596 hours of global training have been conducted at the Disney Company as of 2010

93,722 full-time people were employed globally as of 2010

23,694 part-time people were employed globally as of 2010

17, 166 seasonal/temp people were employed globally as of 2010

58.3% of all employees were in Florida as of 2010

29.5% of all employees were in California as of 2010

3.9% of all employees were in New York as of 2010

3.5% of all employees were in Connecticut as of 2010

4.8% of all employees were in all other states as of 2010

548,00 hours were donated by Disney VouluntEARS in 2010, globally

4,814,407 dollars were raised by fundraising and the Disney VoluntEARS in 2010